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Holiday Shopping Trends 2017

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american-radical-inside-the-world-of-an-undercover-muslim-fbi-agent In the United States,  retail online sales are expected to jump 16.6% this 2017 holiday season, driven by increases in mobile or smart device transactions and the intensifying online battle between Amazon,  large retailers, digital, huge marketplaces and independent online sellers. At the same time, total retail sales will grow a moderate 3.1%, as retailers continue to experience heavy discounting during the core holiday shopping months of November and December. Started by the low price strategy of Amazon, the online marketplace uses heavy discounting in order to generate the needed holiday sales.  The time frame of the holiday season continues to lengthen as well. Nearly a third of holiday gift buyers polled last year said they started their shopping in October or earlier; this year, even more shoppers will start early. Hence on Tuesday, Oct. 31 - Halloween it is expected to set the tone for holiday shop